PinPal is an AI chatbot that guides Pinterest users from endless scrolling to meaningful action, offering tailored suggestions for the next steps in their projects.
PinPal is an AI chatbot that guides Pinterest users from endless scrolling to meaningful action, offering tailored suggestions for the next steps in their projects.
Tools Used
Tools Used
Figma, Figjam, pencil and paper
Figma, Figjam, pencil and paper
As a designer, I heavily rely on pinterest to get inspiration for most of my projects.
As a designer, I heavily rely on pinterest to get inspiration for most of my projects.
Problem
Problem
People seeking inspiration often end up scrolling endlessly on Pinterest, saving pins without a clear purpose.
People seeking inspiration often end up scrolling endlessly on Pinterest, saving pins without a clear purpose.
This leads to frustration, wasted time, and missed opportunities for creative expression. There is a need for a more guided and interactive experience that encourages users to create or achieve what they have in mind.
This leads to frustration, wasted time, and missed opportunities for creative expression. There is a need for a more guided and interactive experience that encourages users to create or achieve what they have in mind.
Interview Insights and Observations
Interview Insights and Observations
To understand user behaviour and expectations, I conducted 15 surveys and 3 in-depth interviews of people from different backgrounds.
To understand user behaviour and expectations, I conducted 15 surveys and 3 in-depth interviews of people from different backgrounds.
Solution
Solution
An AI powered productivity chatbot that helps users to move from passive inspiration to active creation
An AI powered productivity chatbot that helps users to move from passive inspiration to active creation
PinPal is an in-app creative companion designed to bridge the gap between endless scrolling and meaningful creation. Its friendly and encouraging tone makes the creative process feel less overwhelming and more collaborative. PinPal ensures that Pinterest becomes not just a source of inspiration, but also a supportive partner in turning ideas into reality. Some of its salient features include:
PinPal is an in-app creative companion designed to bridge the gap between endless scrolling and meaningful creation. Its friendly and encouraging tone makes the creative process feel less overwhelming and more collaborative. PinPal ensures that Pinterest becomes not just a source of inspiration, but also a supportive partner in turning ideas into reality. Some of its salient features include:
PinPal goes beyond being just a chatbot — it acts as a shared creative partner that grows with the user’s journey.
User Input – Start a chat, upload material, or invite collaborators.
Context Building – PinPal analyzes saved pins, chat history, uploads, and user preferences.
Interactive Guidance – It asks clarifying questions, shares curated ideas, and offers reasoning for suggestions.
Action Layer – PinPal organizes boards, adds pins, or collaborates with external platforms (e.g., shopping carts, inspiration docs). All of this is tracked in the Central Dashboard for transparency.
Ongoing Support – As projects evolve, PinPal remembers past context and adapts, offering nudges, new inspiration, or organizational help through chat or voice.
PinPal goes beyond being just a chatbot — it acts as a shared creative partner that grows with the user’s journey.
User Input – Start a chat, upload material, or invite collaborators.
Context Building – PinPal analyzes saved pins, chat history, uploads, and user preferences.
Interactive Guidance – It asks clarifying questions, shares curated ideas, and offers reasoning for suggestions.
Action Layer – PinPal organizes boards, adds pins, or collaborates with external platforms (e.g., shopping carts, inspiration docs). All of this is tracked in the Central Dashboard for transparency.
Ongoing Support – As projects evolve, PinPal remembers past context and adapts, offering nudges, new inspiration, or organizational help through chat or voice.
Use Cases
When the hobby driven user is confused about what to create and PinPal gives suggestions
When the hobby driven user is confused about what to create and PinPal gives suggestions
When the creative professional needs help in a project and starts a new chat with PinPal
When the creative professional needs help in a project and starts a new chat with PinPal
When the shopper needs help in finding clothes for a trip and asks PinPal directly from explore page
